Today I had to make a couple choices about which talks I wanted to see because there were a few going at the same time that interested me- choosing is the hardest part. I also explored the girls lounge today and treated myself to a nice massage and gel manicure while listening to a seminar they were hosting.
I started my day off with an interesting branding discussion with Adidas and Alexander Wang. Their discussion was mainly about the story of the Adidas brand and how just like anything, companies and brands evolve. Every company has its own branding story. The way Adidas views it’s brand is as a “brand in beta, original is never finished". For instance, the three stripes Adidas is now known for is used more than the original Adidas logo when originally, the three stripes were an actual function on the shoes. Pairing with Alexander Wang for a line helps develop the brand personality and allows them to reach a further crowd, expanding their brand.
Next I went to a talk with Paramount entertainment that discussed how most people stream their television shows online and do not watch them live. It was interesting to see how viewers changing the way we consume content affects the overarching business. The goal for television now is to create such a compelling story that viewers crave to watch it live and make watching the show an event. A good example they gave was the red wedding episode in Game of Thrones. This episode sent a shock wave through the entire Game of Thrones community and caused viewers to bond over one season changing episode. This is the response shows need.
After this talk I went to the Dropbox session that discussed the creative process and how defining this can make for a better team dynamic on the office. Being transparent about your work process through out an entire project will create more investment from team members and will therefor create an overall better product. Apart from a better team dynamic, defining this for yourself will help streamline your work and make working with others more effective.
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