Commercial 3 "My Mutant Brain"

One of the most interesting commercials I saw was the Kenzo film “My Mutant Brain” for perfume. The first time I saw this was when I attended a session that analyzed the shortlist for the awards. Essentially, this is a video showing a girl who is at a party and starts to feel overwhelmed, leaves, and starts dancing to techno music with the perfume at the end.
The first time I watched this commercial I did not know how I felt about it. The idea is cool, showing the woman’s symbolic battles through dance, but I did not think that linked to the perfume in any way. The jury described this as something that grew on you each time you watched it and you have to look past the surface for the symbolism. So I watched it again. You can see in the different types of dance and the movements that she is trying to express different situations or a journey. The eye contact and close up shots on her face let the viewers gauge where her journey would be taking her next. The moves would be aggressive, goofy, animal-like, and even graceful at some points to help describe the story. Sometimes I felt the dancing was too uncontrolled and not put together, so I would change the flow and styles of the movements. At the end, she jumps through an eye and shatters it in slow motion. This itself is a symbol, with her landing triumphantly and in a battle pose ready to continue the fight.
The song choice for this commercial is interesting to me because it is not necessarily pleasing to the ear and at times seemed to be almost too fast paced for the girl to keep her dancing in line with the beat. The music changed and was slow when she jumped through the eye, again being symbolic. I just feel that many of the different components that made this commercial what it was, were almost do drastic and aggressive. But, one could argue that is the whole point of the commercial- a young woman fighting her way. After the symbolism was pointed out to me, I can see where this was trying to go and I appreciate this piece of work for what it is and how it was filmed. However, I am still not completely won over.