The small session with Suzy Deer was my favorite thing I did today. Part of the reason I wanted to participate in this study abroad program was to figure out what I wanted to do. Branding and brand management has always been interesting to me and this discussion with her showed me that I am headed in the correction direction. Specifically, her insights into helping a company rediscover their brand, expand their brand and evolve the brand without losing the company’s core values seemed like something I would enjoy working on for a company. An important thing she told us that I need to consider as a PR student, is that metics and numbers are an important factor in any business and that no matter your position within a company, you need to be able to understand metrics. Most importantly, understand how it affects your brand, how it affects your consumers and most importantly, how it affects your company as a whole.
The discussion with Haymarket also shared numerous insights about PR, branding and advertising agencies joining together. In the future, I believe that these separate entities will end up joining together to provide a more encompassing service to clients. Part of this belief comes from the fact that a lot of branding or advertising agencies end up winning the PR awards instead of PR agencies. The festival’s definition of PR has changed over the past couple of years and to me this means that just like any form of communication, PR is evolving along with technology, advertising and branding. For companies to keep up with everything changing PR is going to need to be a major player in keeping the company’s reputation up to date with technology.
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